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Internet Marketing Research

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  • Mobile marketing research — describes a method of data collection means by using functions of mobile phones, smart phones and PDAs. It makes use of strengths from mobile communication and applies these strengths to research purposes.[1] Contents 1 Background 2 Definition… …   Wikipedia

  • Qualitative marketing research — is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for …   Wikipedia

  • Quantitative marketing research — is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and… …   Wikipedia

  • Viral Marketing Research — is a subset of marketing research that measures and compares the relative Return On Investment (ROI) of advertising and communication strategies designed to exploit social networks.Algorithms are used to derive respondent level coefficients of… …   Wikipedia

  • CNW Marketing Research — Infobox Company company name = CNW Marketing Research, Inc. company company type = Private company slogan = Clarity. Context. Vision. foundation = 1984 location city = Bandon, Oregon location country = United States key people = Stephanie Yanez,… …   Wikipedia

  • Internet fraud — refers to the use of Internet services to present fraudulent solicitations to prospective victims, to conduct fraudulent transactions, or to transmit the proceeds of fraud to financial institutions or to others connected with the scheme. Internet …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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